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reset trim package

Peter Lemmens
reset trim package, 2017
self-adhesive 3D letters, car
dimensions variable
Edition of 5 + 1 A.P.

Retail price : EUR 300.00 (VAT excl.)
Edition of 5 + 1 A.P.

"A trim package is a set of cosmetic, mostly non-functional, embellishments to a vehicle. 3D self-adhesive letters pasted onto a car spell the word 'NOOCOODA'. Following the strategy of exotic names for car models, this translates to 'prototype' from Somali, being one of the countries with the least cars. Resetting the car as a prototype and an artwork, it's a marker for the future. As a car, it projects, across car brands, the status of the unfinished, temporary, preproduction and possibly unsafe. As a prototype, it sits just out of reach of an economic value system. As a unique artwork, it questions it's artistic scope as well as it's economic position and what to do once the car changes owner or breaks down.